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What is Bluetooth
Marketing?
Bluetooth technology is how mobile phones, computers, and
personal digital assistants (PDAs), not to mention a broad
selection of other devices, can be easily interconnected
using a short-range wireless connection. Using this
technology, users can have all mobile and fixed computer
devices be totally coordinated.
Bluetooth wireless technology is a short-range
communications technology intended to replace the cables
connecting portable and/or fixed devices while maintaining
high levels of security.
The key features of Bluetooth
technology are robustness, low power, and low cost. The
Bluetooth specification defines a uniform structure for a
wide range of devices to connect and communicate with each
other.
Bluetooth technology has achieved global acceptance such
that any Bluetooth enabled device, almost everywhere in the
world, can connect to other Bluetooth enabled devices in
proximity. Bluetooth enabled electronic devices connect and
communicate wirelessly through short-range, ad hoc networks
known as piconets. Each device can simultaneously
communicate with up to seven other devices within a single
piconet. Each device can also belong to several piconets
simultaneously. Piconets are established dynamically and
automatically as Bluetooth enabled devices enter and leave
radio proximity.
Creating The Zone:
Want to give helpful advice, downloadable maps, and
directions to the public, perhaps at a large multi-venue
festival? Beam Media can set up a Bluetooth zone to allow
you to reach the public. If it's a large festival, people
may not know what's going on when they move to different
stages and venues. However, a program of events to come,
sent via Bluetooth direct to their pockets and onto their
phones, will involve them in the action as quickly as
possible! Beam Media can also put together interactive
‘billboards,’ allowing visitors to download videos or images
onto their phones simply by standing in front of a
Bluetooth-equipped billboard.
Retail Application:
With a stream of people but no guarantee they'll enter your
store, why not reach out and send them an invitation?
Sending offers, coupons, details about your seasonal lines,
and even random-chance prize promotions, will help ensure
people leave the mall or shopping center with your goods in
their shopping bags rather than your competitors’.
Bars & Nightclubs:
In a highly competitive market, why should customers choose
your bar, lounge, or nightclub? Perhaps because while
walking through a busy city center or down a main street
they receive a message promising an offer for entry or
drinks combined with the promise of a great night out.
Distributing flyers is highly untargeted and costly - why
pay for several people to give out a limited supply of
flyers to the few that pick them up (who may then just as
quickly discard them), when you could send out an unlimited
amount of Bluetooth messages to anyone passing with a
Bluetooth-enabled phone? They would still have to agree to
accept the message, but in our experience people enjoy
receiving messages on their phones. With our experience in
design and advertising, we can work with you to translate
that initial interest into repeat business.
Malls & Shopping Areas:
With a stream of potential customers but no guarantee
they'll enter your store, why not reach out and invite them
in? Sending offers, details about your seasonal lines,
coupons, even a random-chance prize promotion, will help
ensure people leave the mall or shopping center with your
goods in their shopping bags rather than your competitor's.
Doctors & Dentists:
While your patients wait, why not engage them by offering
news and information, even games, in a way that won't
disturb the silence and comfort of your waiting room? In a
world where healthcare is becoming increasingly
commercialized, this also provides a method to start a
conversation with patients about health and dental plans.
Office & Company:
You've setup an intranet but no one reads it. Or perhaps
your internal newsletter is becoming rather costly. Why not
setup up a Bluetooth transmitter in your reception area so
that as staff come into work, the latest company news is
sent directly to where they're most likely to read it.
Combining this information with promotional offers for staff
and non-company news ensures that the recipients will want
to receive this message. |
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