How Bluetooth Marketing Works!
is Bluetooth Marketing?
Bluetooth technology is how mobile phones, computers, and
personal digital assistants (PDAs), not to mention a broad
selection of other devices, can be easily interconnected using
a short-range wireless connection. Using this technology,
users can have all mobile and fixed computer devices be
Bluetooth wireless technology is a short-range communications
technology intended to replace the cables connecting portable
and/or fixed devices while maintaining high levels of
The key features of Bluetooth
technology are robustness, low power, and low cost. The
Bluetooth specification defines a uniform structure for a wide
range of devices to connect and communicate with each other.
Bluetooth technology has achieved global acceptance such that
any Bluetooth enabled device, almost everywhere in the world,
can connect to other Bluetooth enabled devices in proximity.
Bluetooth enabled electronic devices connect and communicate
wirelessly through short-range, ad hoc networks known as
piconets. Each device can simultaneously communicate with up
to seven other devices within a single piconet. Each device
can also belong to several piconets simultaneously. Piconets
are established dynamically and automatically as Bluetooth
enabled devices enter and leave radio proximity.
Creating The Zone:
Want to give helpful advice, downloadable maps, and
directions to the public, perhaps at a large multi-venue
festival? Beam Media can set up a Bluetooth zone to allow you
to reach the public. If it's a large festival, people may not
know what's going on when they move to different stages and
venues. However, a program of events to come, sent via
Bluetooth direct to their pockets and onto their phones, will
involve them in the action as quickly as possible! Beam Media
can also put together interactive ‘billboards,’ allowing
visitors to download videos or images onto their phones simply
by standing in front of a Bluetooth-equipped billboard.
With a stream of people but no guarantee they'll enter your
store, why not reach out and send them an invitation? Sending
offers, coupons, details about your seasonal lines, and even
random-chance prize promotions, will help ensure people leave
the mall or shopping center with your goods in their shopping
bags rather than your competitors’.
Bars & Nightclubs:
In a highly competitive market, why should customers choose
your bar, lounge, or nightclub? Perhaps because while walking
through a busy city center or down a main street they receive
a message promising an offer for entry or drinks combined with
the promise of a great night out. Distributing flyers is
highly untargeted and costly - why pay for several people to
give out a limited supply of flyers to the few that pick them
up (who may then just as quickly discard them), when you could
send out an unlimited amount of Bluetooth messages to anyone
passing with a Bluetooth-enabled phone? They would still have
to agree to accept the message, but in our experience people
enjoy receiving messages on their phones. With our experience
in design and advertising, we can work with you to translate
that initial interest into repeat business.
Malls & Shopping Areas:
With a stream of potential customers but no guarantee they'll
enter your store, why not reach out and invite them in?
Sending offers, details about your seasonal lines, coupons,
even a random-chance prize promotion, will help ensure people
leave the mall or shopping center with your goods in their
shopping bags rather than your competitor's.
Doctors & Dentists:
While your patients wait, why not engage them by offering news
and information, even games, in a way that won't disturb the
silence and comfort of your waiting room? In a world where
healthcare is becoming increasingly commercialized, this also
provides a method to start a conversation with patients about
health and dental plans.
Office & Company:
You've setup an intranet but no one reads it. Or perhaps your
internal newsletter is becoming rather costly. Why not setup
up a Bluetooth transmitter in your reception area so that as
staff come into work, the latest company news is sent directly
to where they're most likely to read it. Combining this
information with promotional offers for staff and non-company
news ensures that the recipients will want to receive this